Here's what you need to know about the fight between Apple and Facebook: I've got the basic idea. Those business models inform their approach to privacy.
Facebook sells ads that it can target precisely based on the trove of data it collects on its 2.8 billion monthly users. Apple sells smartphones and laptops and takes a cut of fees charged to app developers. The dispute underscores a fundamental difference between the tech giants: how they make money. Apple CEO Tim Cook says the change is rooted in the company's belief that "users should have the choice over the data that is being collected about them and how it's used."
"Apple may say that they're doing this to help people, but the moves clearly track their competitive interests," Facebook CEO Mark Zuckerberg said in January during the company's fourth-quarter earnings call. It's also alleged that Apple's changes are designed to help the iPhone maker's own business, rather than protect consumer privacy. The social network has waged a months-long campaign against Apple, running full-page ads in national newspapers and testing pop-ups inside the Facebook app to encourage users to accept its tracking.
Facebook for macbook install#
Lots of apps already track our web activity through default settings we accept when we install them.įacebook, however, has been fuming about the change, which threatens the source of its $86 billion in annual revenue: targeted ads. That change, which Apple calls App Tracking Transparency, may seem small. The iPhone maker is expected to roll out an update to its iOS 14 operating system next week that prompts you to give apps permission to track their activity across other apps and the web. Facebook and Apple are sparring over privacy.Ī privacy change coming to the software that powers Apple's popular iPhone has prompted a war of words in Silicon Valley.
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